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CRUNK!!! Energy Drink sold to Solvi

B

BirdOPrey5 [JU]

Archived
That was quick, as sales of companies go.


http://atlanta.bizjournals.com/atlanta/stories/2007/04/30/daily42.html

CRUNK!!! Energy Drink sold to Solvi
Atlanta Business Chronicle - 3:18 PM EDT Thursday, May 3, 2007
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Solvi Brands LLC has bought certain assets of Atlanta-based Crunk LLC, including the CRUNK!!! Energy Drink brand, for an undisclosed sum.

CRUNK!!! Energy launched in 2004, and was created by Sidney Frank, founder of Sidney Frank Importing Co. and creator of Grey Goose vodka, and Lil' Jon, the Grammy award winning artist and producer. The energy drink is made with pomegranate juice, herbal supplements, amino acids, complex vitamins and caffeine.


Lil' Jon will stay on as CRUNK!!!'s chief brand advisor.

Roswell, Ga.-based Solvi Brands LLC has tapped Thomas Mahlke as president and CEO to lead the company. Mahlke is a marketing and management veteran with more than 20 years of experience working with branded-product and service companies, such as Kimberly-Clark, IBM and Arch Chemicals.

"As part of our growth strategy, we have launched CRUNK!!! Energy Drink in a new 16-ounce package along with an 8.3- and 16-ounce sugar free version," Mahlke said. "CRUNK!!! is one of the most popular and fastest growing independent energy drinks on the market, and we will continue to look for ways to connect with our consumers and integrate into their 'Crunk lifestyle'."

"Crunk" is hip-hop speak for energy, and can be used to describe anything that is fun, exciting and energizing.
 
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Aged Punk Shredder [JU]

Archived
As part of our growth strategy, we have launched CRUNK!!! Energy Drink in a new 16-ounce package along with an 8.3- and 16-ounce sugar free version," Mahlke said. "CRUNK!!! is one of the most popular and fastest growing independent energy drinks on the market, and we will continue to look for ways to connect with our consumers and integrate into their 'Crunk lifestyle'."
Click to expand...
now even us diabetics can get Crunked Up :rotflmao:
 
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